And neither is any other device maker. This industry is full of "feel good" messaging, but generates 50 million metric tons of e-waste each year. We believe the best way to reduce environmental impact is to create products that last longer, meaning fewer new ones need to be made. Instead of ...

“Reduce, Reuse, Recycle” is a philosophy we believe in deeply, but there is a variant we like even more: “Reduce, Reuse, Repair, Recycle.” The sequence within this is critical: “Reduce” is the most impactful action, and each subsequent step is a fallback. Reuse what you can’t reduce, re...